Decorex Cape Town at the Cape Town International Convention Centre is an eclectic mix of colours, textures and creative concepts. The ‘real’ theme encouraged exhibitors to consider urban design and rustic elements. Furthermore, it challenged us to either up-cycle existing decor or simply refurbish it. As a result, the stand resembled a modern living room combined with hints of a newsroom, with plenty of white, splashes of grey, and of course, The Property Magazine’s signature red.
‘It was about designing a unique feature point in the stand, which explains what the magazine is all about and compliments the brand,’. ‘The stand was designed to be eye-catching, clean-cut and sophisticated, modern yet still inviting.’
Interesting features included swivel boxes displaying photographs taken from the publication and pigeonholes for storing copies of the mag. This really is a modern living room design that speaks volumes.
May 13, 2019